ABSTRAX™ Concept Store Soft Launch
ABSTRAX™ Concept Store Soft-Launch
It’s been one of our dreams to have a physical store ever since we started the brand. By being persistent and believing that one day we could open up our own concept store has been the key to what we achieved today. On Saturday, 21 November 2014 marks another achievement for ABSTRAX™, where we first opened our second flagship store in Shah Alam to the public.
We praised the Almighty Allah SWT for providing us the opportunity to not only have a base (where we call home) for ABSTRAX™, but a physical store that acts a one-stop-center for all fans to get the latest and current ABSTRAX™ products in addition to the online WebStore we’ve been running for the past year. On behalf of the team, i extend our appreciation to all friends, colleagues, fellow designers and family who showed up and supported the soft launch event.
Shah Alam Clothing City
One of the few question on why ABSTRAX™ Shah Alam? The answers are plain simple. Majority of our target market audience ranges from 18-24 years of age and Shah Alam is perfect location that consisted the age group of audience that we care about and these are the population we are targeting. Second, based on our market research, we anticipated that in few years to come, Shah Alam will be the clothing city of #Lokalah. This can be seen from the number of local independent brands that are currently in business. We hope to join forces with the rest to make Shah Alam, the clothing city of Malaysia.
Moving Forward: ABSTRAX™ Concept Store
ABSTRAX™ Concept Store is a perfect example of how ABSTRAX™ listened to the customers. We often get question on whether we have a physical store or not. And today, we dedicated the store to all of you. So come down, support local product and ultimately experience ABSTRAX™ Concept Store . Above all, the future of ABSTRAX™ Concept Store depends on your support. As we progress to be a better, it is important that we strive in providing best quality product and creative designs to the market. We hope to continue making differences by offering experience through inspiring stories that create relationship and promote engagement via ABSTRAX™ products. We look forward to seeing you at ABSTRAX™ Concept Store.Dr. Faiz I. Anuar CEO of ABSTRAX™